I'll be totally honest with you. I don't blow dry my hair. Like, ever. Maybe twice a year when my good friend Eddie Cook, colorist at Mare Salon in Beverly Hills, graces me with new hand painted golden hues I get his bombshell blowout which lasts all week. But, in order to get my signature waves I have to air-dry my locks. As most of you know, my job is to whip up today's hottest trends in hair styles and I was curious about the DYSON Supersonic hairdryer since it's launch.
For the sticker price of $399, the thing should reduce wrinkles and restore 20/20 eyesight in the bargain. And since I’m a saver, not a spender, I had to chat with a DYSON representative about getting a Pro discount. My criteria for this review? Time saved, ease of use, and the look and feel of the final product.
What I noticed first was the sleek, exxxxtremely lightweight body of the DYSON Supersonic. I remember my mouth dropped and an audible "Whoooooaaaaa!!!" came out immediately after. I still love the design and I receive so many compliments on set when it's on my station. Did you know there's been no real new innovations in blowdryer technology in over 60 years?! Most dryers are HUGE because they need the space to fit their archaic oversized motors. DYSON not only shrunk their dryer by plenty, but it truly made it supersonic. How, you ask? This is because it is powered by a microprocessor and Dyson’s V9 digital motor. Combined with the air multiplier technology, it allows the high-velocity jet of air exits the amplified, tripling airflow and produces up to 110,000 revolutions per minute. The unit has 13 blades that are 27mm wide. All of this combined allows itself to be classified as ultrasonic.
Second, the ease of use is second to none. There are 4 buttons on the handle. One for the on/off function. Another for the cool shot which smooths hair cuticles to a glossy finish. The third and fourth buttons are to choose your fan speed and heat levels. The air jet, while extremely powerful at max speed and heat, still intuitively knows to protect your hair. WHOAAAA! A glass bead thermometer measures the temperature 20 times per second and transmits the information to the microprocessor, which in turn controls the double-stacked heating element. I know! If your hair is very dry, this is quite a serious thing to take into consideration because heat damage is very real and does upset already dry or damaged hair.
I'd also have to include that the Supersonic comes with 3 different attachments that are magnetic which makes putting it on and off easy breezy. There are 2 nozzle concentrators of different sizes and a diffuser for those who prefer a more natural, textured/wavy blow-dry. My blowdryer also has an incredibly long power-cord, making it a total breeze to attach to your outlet. Plus, it's quiet! Who can beat that?
I’ve added in all the technical information because I think this gadget really is one for those who love all the techie stuff. Let’s face it, any hair dryer will dry your hair eventually, so the DYSON is going to appeal to those who like the streamlined look and all the current technologies.
Back to the matter of $399. Well, it’s first generation of its kind and that always means beginning at the top end. My personal feeling is that if DYSON tried to take this back from me, I would be prepared to wrestle quite hard with them! The Dyson Supersonic Hair Dryer would have to be a very considered purchase for most of us, but then, so were flat screen TVs back in the day and most of us have them now. Maybe knowing that the company offers a 2 year warranty and free return shipping would entice you even more. I have a feeling you'll own this dryer for the next decade to come.