Riley Rose #ASKHEATHERRAE

 
 

I am so excited to announce that I will be teaming up with Riley Rose later this fall as a guest Influencer. Riley Rose is a new beauty store conceptualized by Linda and Esther Chang, daughters of the Forever 21 founders. The brand just opened its first store in L.A.'s Galleria mall, with a website launching this November and 10 more stores slated to open across the country before the end of the year.

The collection of beauty brands is quirky, with a lot of indies in the mix. Prices range from $3 for a sheet mask up to just over $50 for some skincare, though most seemed to be in the $10-to-$30 range. Quite a large section is dedicated to K-beauty: You can find Missha, Goodal, CosRX, Thank You Farmer, Tony Moly, and Huxley, to name just a few, as well as multiple sheet mask brands scattered all over the store. 

The hair section features Briogeo, R+Co, Living Proof, Gnarly Whale, and more. The makeup section has shelves with testers dedicated to Laura Geller, Stila, RMS, Lime Crime, Lottie London, Winky Lux, Korean brand Touch n Sol, and a small assortment from Surratt Beauty. At the ends of the makeup aisles, Riley Rose curates products in different themes, like glitter. There are natural brands scattered throughout the store, too, and a small section of bath products, including beautiful soaps from Mistral. Perfumes from Demeter, Pinrose, and Ded Cool and nail polish from Floss Gloss and Nails Inc. round out the beauty assortment.

Make sure to keep your eyes peeled for me on the Riley Rose Instagram to learn some helpful beauty tricks.